This is the original shio-pan (salt bread), born in Yawatahama, Ehime, and beloved by many—including numerous celebrities who often choose it as a gift.Its crispy, golden crust and soft, chewy center are perfectly balanced with the rich aroma of butter and a touch of rock salt. Many say it’s well worth lining up for.While the classic salt bread is by far the most popular item, the menu features a wide variety—from savory options like ham & egg to sweet treats like salt melon bread and red bean & butter sandwiches.The shop is takeout-only, but even when there’s a line, it moves quickly thanks to efficient service.